Account Director, Public Relations

The Account Director is responsible for leading the agency public relations team in their daily efforts to create and manage client communications programs. This person will act as a senior business liaison between the agency and client by communicating the client’s needs clearly to the agency team, planning effectively to maximize staff time and energy, and presenting the agency’s recommendations to the client. The Account Director will ensure high quality relations with the editorial community and agency clients. This role will also play a significant role in working with other senior staff members in developing strategic plans for our diverse roster of clients.

About the Gig:

  • Provide strategic thinking and a broad business perspective to the client in order to develop and implement effective marketing communications
  • Maintain positive client relations while serving as the primary client team contact
  • Plan and direct public relations programs designed to maintain a favorable public image for the client
  • Serve as a primary and/or secondary media relations contact while developing and maintaining relationship with key media outlets
  • Supervise public relations teams’ efforts in conception, development and execution of public relations support materials, articles for publication, speaker support and other related materials
  • Manage the overall quality of work on multiple accounts by demonstrating professional expertise and team leadership
  • Manage staffing of the public relations team by assessing appropriate staff and service levels and making recommendations and adjustments as necessary
  • Address client issues thoughtfully and effectively, engaging other agency staff as needed
  • Share responsibility with Group Account Director for budgetary issues, including account profitability
  • Contribute to agency culture
  • Manage, mentor and lead agency client public relations team
  • Assist in successfully growing existing accounts and participating in agency new business efforts
  • Perform other duties that can be assigned from time to time to meet the changing needs of the agency

Job Requirements

  • 10+ years’ expertise in public relations; Agency experience strongly preferred
  • Bachelors’ degree in related field or applicable experience
  • Knowledge and experience in news-writing and pitching stories to media
  • Ability to organize and manage multifaceted agency teams
  • Excellent communication (verbal and written) skills and thorough working knowledge of
  • Associated Press style
  • Good working knowledge of social media
  • Agriculture experience preferred; but not required

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